Guidance at Every Stage

EVOLVE PROGRAM

The EVOLVE program is here to help you reinvigorate your business. Guided Makers uses industry expertise to evaluate your business operations and apparel business strategy, putting you on a growth path. We’ll do the heavy lifting to identify opportunities for transformation and ensure your success. Whether you're looking to refresh your brand or enhance your product offerings, our fashion brand consulting services provide the insights and support you need to thrive.

Is EVOLVE right for me?

We know every business and entrepreneur is different. We take an individualized approach to examine what is and isn’t working with your current model.

Here are some situations that would make a client right for the EVOLVE program:

These situations suggest that the business is at a critical juncture where expert guidance and support are needed to navigate through challenges and capitalize on opportunities for growth and success. At Guided Makers, our apparel consultancy offers the expertise you need to overcome obstacles and thrive in the competitive market. Whether you're launching a new clothing line or revitalizing an existing brand, our tailored apparel business strategies and fashion brand consulting services will help you achieve your goals.

Program Duration and Structure is Individualized for Your Needs

  • If the business is struggling with sales performance or wants to explore new sales channels to reach a broader audience or improve conversion rates.

  • For businesses looking to expand into new markets or launch new product lines but require assistance in developing a strategic plan for this expansion.

  • To install best industry practices into your business or if there are inefficiencies or bottlenecks in the business's operations that are hindering productivity and profitability.

  • When the business wants to assess the performance and relevance of its existing product offerings and explore opportunities for improvement, innovation or line extensions for sales growth.

  • When there is a misalignment between the business's goals and its current strategies, requiring a reassessment and realignment of objectives and tactics.

  • If the business has experienced stagnant or declining growth over a period of time and needs guidance to reignite progress.

  • When the industry landscape has shifted, and the business needs to adapt its operations, strategies and product accordingly.

  • When facing increased competition or disruption in the market and needing to reassess the business's positioning and differentiation strategies.

  • Businesses seeking to refine or redefine their brand identity to better resonate with their target audience and differentiate themselves in the market.

  • For businesses seeking to ensure long-term sustainability and viability in a changing market landscape, by proactively evolving their business operations and strategies.

CASE STUDY

  • The Company

    Izzy lees, founded in 2019, is a baby wear accessory company founded by Sarah and Christine after the still birth of Sarah’s daughter Izzy Lee. In honor of Isabelle, they created high quality blankets, hats, bibs and burp cloths made with soft organic cotton in timeless styles and classic patterns.

  • The Situation

    Izzy Lees sells through ecomm and some wholesale accounts. They have good in stock levels across a wide range of product & print designs.

    The challenge lay in sales, acquiring new customer online, driving traffic to the website and sales conversion. In addition, the product was expensive to purchase, and margins were low, limiting any possible promotional activity, wholesale distribution expansion and investments into marketing.

  • The Process

    Izzy lees signed up for Guided Makers EVOLVE program.

    Rachel, Carrie and Katie, industry veterans, assessed Izzy Lees business across brand sales channels, product, margins and sourcing. The team worked collaboratively to discuss and define paths forward for the brand for both short term and long-term success. Ensuring all business recommendations worked cohesively together, defining a complete holistic strategy to increase brand and mission awareness, sales and profitability

  • The Results

    Izzy Lees is now working from a comprehensive 3 year strategy to grow their business through a targeted distribution strategy, a re-set on product strategies, website re-configuration to promote higher conversion rates, brand repositioning and storytelling and a product re-sourcing strategy with vendors skilled in their end product and resulting in up to 25% gross margin improvement per style.

    We forecast CAGR growth of up to 51% over the next 3 years.

    To ensure success. The team at Guided Makers mapped out a detailed year one action plan guiding them every step of the way.

Success Stories