Product testing is the process of evaluating and validating a products quality, performance, safety and usability, helping to pinpoint areas for improvement before it goes into production or goes to market.

By using reliable testers who match your target market, you gain valuable, real-world feedback that can be efficiently integrated into your product development process. Additionally, product testing can catch major issues before they reach the market, ensuring that the product you launch meets the expectations of your target audience.

The primary goal of concept testing is to validate that a new product concept meets market demand and is designed to attract customer interest and drive sales. It helps determine if there is sufficient market demand for a new product idea before significant resources are invested in development and production.

Concept testing offers valuable feedback from potential customers, enabling you to refine and enhance the product concept to better align with their needs and preferences. It also delivers data-driven insights that support more informed decision-making throughout the product development process.

At GM we offer an affordable, customized and full-service experience. We handle everything from recruiting qualified testers and designing product surveys to collecting feedback, analyzing data, and generating reports. 

• Fit, Functionality and Performance

• Materials and Construction

• Multi- Product Comparison

• Usability and User Experience

• Safety and Compliance

• Aesthetics, Design and Style Updates

• Market research

• Product design direction

• Digital prototype testing

• Product color and graphics selection

• Features and attributes ranking

• Positioning and messaging

• Logos and branding

If you're relying on feedback from people in your immediate circle, it's important to recognize that they might not accurately represent your target consumer, and their feedback may not be entirely straightforward. Ensure the feedback you receive is reliable by validating your concept with the appropriate audience.

Depending on your testing needs will determine the cost of services. However, we are committed to offering affordable and accessible services to brands of all sizes.

MESH01 is a platform that connects brands with a global network of product testers. Companies use MESH01 to gather feedback on new product concepts, designs, and performance through real-world testing by a community of users. This feedback helps brands refine their products before launching them to the market. The platform often focuses on apparel, footwear, and sporting goods, providing insights into product fit, functionality, usability, and overall user experience.

MESH01 is the #1 leader in product testing. By partnering with MESH01 we have access to an integrated community of more than 70,000 reliable MESH01 product testers who match your target customer segments and provide the voice of the customer feedback you need to launch a market-leading product.

Partnering with MESH01 allows us access to a single-platform product test solution, we can generate immediate feedback from your target customers on design, fit, product performance, and other key attributes to validate your product.

Utilizing GM product testing services provides you with access to the MESH01 platform, which is also used by major brands, without committing to a long-term contract. This allows you to evaluate the platform and assess its benefits for you and your brand.

No, we welcome anyone interested in product testing services.