Build valuable voice of the customer feedback into your products without slowing down your timelines and before production investment.
Guided Makers is proud to be the only product and brand creation agency that provides testing services powered by MESH01 concept and product testing platform.
Manage your product testing process from ideation to launch, supported by a strong community of testers who align with your target market. Gather valuable customer insights through purpose-built feedback channels tailored to your needs.
Concept Testing
Get on the right track from the start. Present your product concepts to your target customers and use in-depth data and insights to guide your product development.
Concept and product testing tailored to your target market
Move from creating surveys to gathering feedback in minutes, not weeks
Uncover new product opportunities based on tester input
Perfect your product before it enters production.
Product Testing
Execute data-driven pre-launch product testing and apply actionable customer feedback to boost your market success.
Place your product in the hands of testers who will use it as intended, offering valuable insights for updates and improvements that align with customer preferences.
With over 70,000 registered testers, the Mesh01 platform offers a community that mirrors your target market. The more closely your testers match your product’s audience, the higher the quality of feedback you'll receive. Leveraging real users for pre-launch testing ensures your product is used as designed and provides the best development insights to ensure its success.
Client Testimonial
“We at SnoYak were particularly impressed by the skillful phrasing of the survey questions, which we believe is a unique strength of the service.
The anonymous feedback from the survey gave us the opportunity to receive candid and honest opinions that might not have been shared in person, or from our friends and family. This was crucial for us, as it allowed us to make informed decisions based on the constructive criticism we received.
We wholeheartedly recommend this service to other businesses. The insights we gained were incredibly valuable, and the comprehensive support provided made it a highly worthwhile investment for us.
Guided Makers will be our first call when looking to get market feedback about any new iterations or design concepts that we have in the pipeline.”
Case Study
-
The Company
SnoYak is an innovative ski product company dedicated to revolutionizing the skiing experience with a focus on accessibility. Their mission is to enhance access to outdoor recreation for people of all abilities and means.
-
The Opportunity
With a strong presence in the sit ski market, SnoYak sought to expand their product offerings to reach skiers of all abilities with an innovative new product. They aimed to assess market potential, gauge interest in their new ski product from real target customers and refine their marketing strategy.
-
The Solution
A survey was designed to identify customer interest and purchase intent, assess market potential and gather insightful feedback on their product concept. Guided Makers presented SnoYak’s product concept directly to targeted skiers and snowboarders. By recruiting knowledgeable participants, we collected valuable insights that helped SnoYak refine their sales and marketing strategy and optimize targeting for sales.
-
The Results
Insights informed targeted social media campaigns. By aligning their messaging with customer expectations, SnoYak refined their marketing to resonate with their target audience more effectively. The insights allowed SnoYak to strategically concentrate their efforts on the most promising customer segments. The feedback helped SnoYak fine-tune their prototype to a modular design.
Frequently asked questions…
-
Product testing is the process of evaluating and validating a product’s quality, performance, safety and usability, helping to pinpoint areas for improvement before it goes into production or goes to market.
-
By using reliable testers who match your target market, you gain valuable, real-world feedback that can be efficiently integrated into your product development process. Additionally, product testing can catch major issues before they reach the market, ensuring that the product you launch meets the expectations of your target audience.
-
The primary goal of concept testing is to validate that a new product concept meets market demand and is designed to attract customer interest and drive sales. It helps determine if there is sufficient market demand for a new product idea before significant resources are invested in development and production.
-
Concept testing offers valuable feedback from potential customers, enabling you to refine and enhance the product concept to better align with their needs and preferences. It also delivers data-driven insights that support more informed decision-making throughout the product development process.
-
At GM we offer an affordable, customized and full-service experience. We handle everything from recruiting qualified testers and designing product surveys to collecting feedback, analyzing data, and generating reports.
-
Fit, Functionality and Performance
Materials and Construction
Multi- Product Comparison
Usability and User Experience
Safety and Compliance
Aesthetics, Design and Style Updates
-
Market research
Product design direction
Digital prototype testing
Product color and graphics selection
Features and attributes ranking
Positioning and messaging
Logos and branding
-
If you're relying on feedback from people in your immediate circle, it's important to recognize that they might not accurately represent your target consumer, and their feedback may not be entirely straightforward. Ensure the feedback you receive is reliable by validating your concept with the appropriate audience.
-
Depending on your testing needs will determine the cost of services. However, we are committed to offering affordable and accessible services to brands of all sizes.
-
MESH01 is a platform that connects brands with a global network of product testers. Companies use MESH01 to gather feedback on new product concepts, designs, and performance through real-world testing by a community of users. This feedback helps brands refine their products before launching them to the market. The platform often focuses on apparel, footwear, and sporting goods, providing insights into product fit, functionality, usability, and overall user experience.
-
MESH01 is the #1 leader in product testing. By partnering with MESH01 we have access to an integrated community of more than 70,000 reliable MESH01 product testers who match your target customer segments and provide the voice of the customer feedback you need to launch a market-leading product.
Partnering with MESH01 allows us access to a single-platform product test solution, we can generate immediate feedback from your target customers on design, fit, product performance, and other key attributes to validate your product.
-
Utilizing GM product testing services provides you with access to the MESH01 platform, which is also used by major brands, without committing to a long-term contract. This allows you to evaluate the platform and assess its benefits for you and your brand.
-
No, we welcome anyone interested in product testing services.