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Sam Murphy Sam Murphy

Greenwashing, Forever Plastics & the Messy Truth About “Sustainable” Fashion

Everyone wants to be a sustainable brand. But what does that even mean anymore? In an era where greenwashing is everywhere and “eco-friendly” tags are slapped on anything with a leaf on the label, it’s more important than ever to be honest about what sustainability in fashion really looks like and how painfully hard it is to actually achieve.

Let’s break down some of the most common misconceptions we hear when new brands come to us wanting to “go green.”

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