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From the Beauty Counter to a Billion Dollars: The Business Behind the Breast Cancer Research Foundation
October is Breast Cancer Awareness Month, and the pink ribbon is everywhere: on packaging, storefronts, and social feeds. Far fewer people know the business story behind it, or that one of the world's largest private funders of breast cancer research began as an idea from inside a beauty company. It's a case study in brand strategy, channel thinking, and long-term commitment, and it's worth a closer look.
What the EU Digital Product Passport Will Actually Require From Your Brand (2/3)
Part 1 covered what the DPP is and why it exists. This post gets operational — breaking down the specific data your brand will need to collect, verify, and maintain, and where most brands are already behind.
The EU Digital Product Passport: What It Is and What Every Apparel Brand Needs to Know (Part 1/3)
It's already law. The apparel-specific requirements are still being finalized. This post covers the foundation — what the DPP actually is, why it exists, who it affects, and where the timeline stands today.
When the Brand Outlasts the Values: What the Everlane-Shein Deal Tells Us About Building to Last
Shein's acquisition of Everlane isn't just a business story. It's a case study in what happens when brand identity gets separated from the structure meant to protect it, and what one founder is doing about it.
You’d Hire a GC for your house. Why not for your brand?
We're getting some foundation work done at our house. The advice was immediate and unanimous: hire a general contractor. Someone responsible for managing and overseeing the project from start to finish, coordinating labor, materials, subcontractors, timelines, and compliance. Of course we will. It's expensive, and we have no experience in construction.
That decision took about five minutes. So why does the same logic get ignored when someone starts an apparel brand?