MEET THE FOUNDER
Learn More About Guided Maker’s Founder Rachel Battarbee
Why did you choose to start Guided Makers?
Guided Makers emerged from a passion to support emerging entrepreneurs and young brands in navigating the complexities of product development and operational processes. My expertise became a beacon for those seeking guidance on executing their visions—be it product design, strategic planning, or brand building. Recognized as an authority in my field, I became a go-to consultant for actionable insights and advice.
Tell me more about your industry experience.
My career in the apparel industry began post-college, beginning with a UK-based supplier. There, I delved into the details of supply management, from purchase orders to fabric selection and working directly with offshore factories. My interest for strategic decision-making led me to the brand side, specifically with the esteemed UK retailer Marks & Spencer, where I honed skills in managing seasonal timelines, product development, and merchandising.
The transition to the US market was marked by my tenure at Timberland apparel as a product developer, a role that introduced me to the wholesale environment. My journey continued at LLBean, where I ascended to the role of Product Development and Sourcing Manager for the LL Bean Signature line. This role was particularly fulfilling, as it entailed the launch of a new brand within an established one, encompassing strategy, product, merchandising, and sales channels.
With extensive experience across various product categories, including men’s, women’s, children’s apparel, accessories, and footwear, I’ve cultivated a comprehensive expertise in the product development process, rather than a specialization in a singular product type.
So how is it different to work with start ups and small brands vs large corporate brands?
Large corporations and startups operate in starkly contrasting realms. The former functions on a grand scale, with well-defined structures and established processes, where individuals typically adhere to their designated roles, executing strategies that are already in place. These organizations have a deep understanding of their market and consumers, allowing for a cyclical and predictable pattern of tasks.
Conversely, startups are at the beginning of defining their identity, which encompasses a broad spectrum of elements such as identifying the target consumer, developing products, penetrating markets, establishing processes, and securing sources. This foundational phase is charged with excitement and potential. I find immense satisfaction in collaborating with clients to navigate these multifaceted challenges. Crafting a product within a startup environment demands a comprehensive approach, and it’s invigorating to be an integral part of these formative discussions.
What has been one of your biggest industry learnings?
In the early days of my career, I encountered a pivotal learning moment that centered around the concept of lead times. My attention was so engrossed in perfecting the product that I overlooked the fact that fabric orders required a three-month lead time, followed by additional time for production. This oversight resulted in missing a crucial Holiday order.
This experience was a turning point, and since then, I’ve mastered the art of managing seasonal and product calendars. I’ve learned that these calendars are essential for ensuring success, as they keep every function aligned and on schedule, all converging towards the ultimate goal of a successful product launch.
What is the most fun thing about your work?
During product development for a retail brand, I find it fascinating and invaluable to observe customer engagement with the merchandise. It’s insightful to see their reactions—whether they’re drawn to it, if they’ll try it on, or make a purchase.
With one particular brand, we dedicated time to be present in the stores, directly inquiring with customers about their reasons for purchasing or deciding against it. On occasion, we would extend invitations for focus groups, providing us with the opportunity to delve deeper into their feedback, which proved instrumental for planning future collections.
You’re not from the USA. Tell me more about where you’re from and how you ended up in the USA.
I was born and bred in Manchester, UK, a city with a storied history in the textile industry, I am proud to carry on a family legacy. My grandfather was a distinguished cotton merchant, and my father continued in the trade. It’s an honor to continue the family tradition within the industry today.
Initially, our relocation to the USA, specifically New Hampshire, was intended for a brief time due to a career opportunity. However, the lifestyle and community resonated with us, leading to a permanent move to Maine, where we happily still reside.
What do you like to do in your spare time?
Residing in Maine, my spare time is often outdoors—hiking and boating become the activities of choice during the warmer months and during winter, I like to embrace the weather with some winter activities! I recently began Pickleball….cant get enough of that. So much fun!
Having the company of Margot, the office dog, our daily walks are a bonus, bringing some relaxation to my workday routine.