We’re so glad you’re here.

Elevate was created for founders who want deeper support, clearer direction, and a trusted partner to help navigate the realities of building and scaling an apparel brand. Inside this space, you’ll get direct access to decades of industry experience, and a coaching environment designed to help you move with more confidence, clarity, and momentum.

Understanding the difference between markup and margin is one of the most important pieces of building a sustainable product‑based business. These two numbers may look similar on the surface, but they serve very different purposes, and mixing them up can lead to pricing that doesn’t support your costs, your growth, or your long‑term goals.

Bringing a new product idea to life is exciting, but it can also feel overwhelming when you’re not sure where to begin. The apparel industry has plenty of resources, but knowing what matters most in the early stages can make all the difference in how smoothly you move forward.

Starting a brand comes with a long list of decisions, considerations, and foundational pieces that shape everything you build. It’s easy to feel like you’re missing something or to move forward without fully thinking through the details that matter most. This questionnaire is designed to help you slow down, get clear, and understand the core elements of your brand before you dive deeper into development or production.

Print design is one of the most expressive parts of building a product, but it also comes with important creative and legal considerations. Understanding how to develop original artwork, protect your ideas, and avoid unintentional infringement is essential as you move through development and prepare your product for market.

Buttons may be one of the smallest components in your product, but they carry a surprising amount of weight in both function and design. When you’re deep in development, choosing the right size, understanding measurements, or figuring out where to source the best options can quickly become overwhelming. These details matter, and having the right tools on hand makes the process far easier to navigate.

A smooth production run starts long before anything hits the sewing line. Missing approvals, unclear specs, incomplete POs, or unconfirmed timelines can create avoidable delays and added costs. Having a clear, repeatable process in place is one of the most effective ways to keep your production organized and moving forward

Your logo is often the first impression your brand makes and one of the most important assets you’ll create as you build your business. It’s more than a visual mark; it represents your values, your personality, and the experience you want customers to associate with your products.

Contracts are one of the most important tools you have for protecting your business, yet they’re often overlooked in the early stages of building a brand. Clear agreements help set expectations, outline responsibilities, and reduce the risk of misunderstandings with factories, freelancers, consultants, and other partners.

Labeling can feel like a small detail, but it’s one of the most important compliance steps in your development process.