Client Spotlight - Arctic Lynx
Client spotlights is a blog series for Guided Makers. Each post will focus on a company who we worked with to develop their apparel into a production ready product. It is a way for future clients to learn a little about the kinds of projects we have worked on, as well as a way for us continue to support brands as they continue on their journey! This week we have the pleasure of introducing, Arctic Lynx!
The story of Arctic Lynx started just over four years ago, read how Michelle describes it on her website below: “Arctic Lynx was created by Michelle Boyer to empower women to stay active and comfortable during pregnancy. Boyer first had the idea for technical maternity activewear when she was pregnant with her second child. Having recently moved to Maine, she was ready to enjoy the great outdoors in her new home, however she was unable to find a high-performing maternity baselayer that worked to wick sweat and keep her warm. Her husband offered to share his baselayers, but they were too big. And so the idea for Arctic Lynx was born.”
Michelle has created a brand with such a clear mission, “At Arctic Lynx, we believe that while pregnancy is temporary, our bodies are always worthy of support and comfortably fitting clothes. That’s why we’re committed to making garments that support women in staying active—through pregnancy and beyond.”
“I designed our top and bottom baselayer with one use in mind, to keep women warm when they were outside. But what we have stumbled into is that the top and bottom are multifunctional. I mean, I knew it might be possible based on initial test feedback, but I had no idea how multifunctional they would be. Moms are amazing. And the things that moms do when they are pregnant is amazing.”
Follow along with the Arctic Lynx story on Facebook and Instagram @arcticlynxmaternity
“Today, Arctic Lynx produces high-performance technical garments that are flawless, flattering, and comfortable. During pregnancy and motherhood, your body and self-identity go through so many changes. Being able to do the things you love—like skiing, rock climbing, yoga, walking, playing, and hiking—can keep you feeling like yourself in your changing body.”